Sears CSR

Fundraising and Awareness Campaigns

Children’s Cancer Charities

Show Your Face. Make a Difference. Fight Childhood Cancer.

Show Your FaceAs part of this year-round umbrella initiative, Sears hosts four dedicated Gold Week Round Up Your Bill campaigns at the register and through our catalogue call centres, in the months of March, May, August and December. The campaign supports the Sears in Your Community health mandate and its focus on childhood cancer. Gold is the colour representing the childhood cancer cause. Gold Week  raises funds for Sears Canada Charitable Foundation to benefit pediatric oncology centres and organizations researching and treating children and youth facing cancer. Along with donations at point of sale, Sears stores and facilities hold fun, special fundraising events for associates and customers, such as BBQs and bake sales.

Sears National Kids Cancer Ride

Sears National Kids Cancer RideIn September, Sears is still focused on the cause of children’s cancer but channels efforts through the Sears National Kids Cancer Ride. September is Kids Cancer Month, and the focus of Sears kids cancer campaign is sharpened to promote the peloton of national cyclists making a 7,600km epic journey across Canada, from Vancouver to Halifax. Along the way, cyclists visit Canada’s pediatric oncology hospitals to raise public awareness of the cause and raise the spirits of patients. Sears stores from coast to coast double as rest stops for the riders, offering the cyclists a break on their journey, as well as a venue for both riders and members of the community to express their support for the cause. Sears stores and facilities across Canada offer a special month-long, point of sale donation initiative, as well as other local customer and associate fundraising initiatives, that benefit Coast to Coast Against Cancer Foundation, the registered Canadian charity who organizes the Ride. 100% of funds raised by cyclists, Sears associates and through Sears In Your Community initiatives in September directly benefit pediatric hospitals and organizations responsible for conducting kids cancer research and providing treatment and support programs to those affected.
Monies raised through Sears Gold Week and Kids Cancer Month in-store initiatives in the province of Quebec fund Opération Enfant Soleil to benefit oncology programs at four pediatric hospitals: CHU Sainte-Justine, Montréal Children’s Hospital Foundation, Quebec University Centre mère-enfant in Quebec City and Université de Sherbrooke.

Sears Great Canadian Event Series

Sears Great Canadian Run Launched in 2011, the Sears Great Canadian series of events promotes wellness by activating the community in a physical challenge all while raising funds for Sears Canada Charitable Foundation in support of research and treatment programs for children living with cancer. The series includes Sears Great Canadian Chill, a traditional polar bear dip event that saw hundreds of Chillers brave icy waters on New Year’s Day, and Sears Great Canadian Run, a one-day, long-distance running relay. The Great Canadian event series take place at various, scenic sites in Canada: In 2012, the second Chills took place in Ontario, in Toronto, London and Ottawa, and in British Columbia, in Vancouver, while the Runs took place in Ontario, specifically Toronto to Blue Mountain in September and Ottawa to Montebello in October. Through these community events, Sears is helping to bring awareness to and raise significant funds in support of pediatric oncology centres and organizations across the country that conduct research and support programs for children battling cancer.

Coin Box

“Sears Cancer Wish” coin donation boxes complement Sears cancer fundraising initiatives. These plexiglass boxes are displayed at customer service desks in Sears stores to give customers the opportunity to donate their change to the cause year-round.

After-School Programming

Annual Boys and Girls Clubs of Canada Golf Tournament

Golf TournamentSears hosts an Annual Charity Golf Tournament in support of The Boys and Girls Clubs of Canada. A 24-year-old tradition, the tournament raises money through associate and supplier participation. Sears matches the contributions raised by suppliers, resulting in nearly $3 million given to The Boys and Girls Clubs of Canada since the inception of the event.

Scouts Canada

Scout CanadaFor a two-week period in the spring, Sears invites local Scouts Canada Units into our stores, to help raise funds and to showcase their ‘Scoutrees’ tree planting program and other environmental and community initiatives.

Our fourth annual Scouts Canada fundraising event was held at Sears stores across the country from April 15 – 28, 2012. The event raised funds to support Scouts Canada national environmental programs and Scoutrees tree planting program. During the event, customers were asked to donate $1 at time of check-out in support of these programs. On April 21st and 28th, local Scout Units were at most Sears department stores to hold their own fund-raising events and provide local awareness of the Scouts program. The 2012 event raised over $28,000 for Scouts Canada!  

Girl Guides of Canada

Girl Guides of Canada

The Girl Guides of Canada are welcomed into Sears stores in the fall and the spring for their Girl Guide Cookie Day initiative. Sears has also opened its doors to the Girl Guides for their annual Membership Day, where local guiding units come into the store to foster community awareness of the Girl Guides, spotlight their important role in the community and youth development programs and to sign up and welcome interested girls and their families into the Guide family. Sears is a proud supporter of Guides nationwide, supporting their New Units Initiative in 2012 and in 2013, Sears will rally behind Guides to provide assistance, materials and volunteer associates to support Guides ‘Operation Earth Action’ program.  This initiative will show young girls and women the importance of saving energy and reducing our carbon footprint, a goal which Sears shares.

Holiday Campaigns

Charity Plush

Plush toys from the Holiday Plus program

When customers purchase special plush toys from our Holiday plush program, a portion of proceeds is directed to Sears in Your Community initiatives. Unique plush characters are offered for sale during up to three holiday season each year: Easter, Halloween and Christmas. A portion of proceeds from the sale of the Easter and Christmas plush characters benefit the given store’s local community charity partner. Past Halloween plush offerings have raised funds for Coast to Coast Against Cancer Foundation, the Foundation with whom Sears presents the Sears National Kids Cancer Ride, in support of children with cancer. During holiday 2012, we supported over 300 local store charity partners through the sale of our 60th Anniversary charity plush, CooperTM/MC the bear.  The Sears charity plush has been helping children since 1998, raising over $1.3 million since 2005. From each sale of each bear, $2.00 goes to support the healthy development of Canadian youth through after-school and children’s health initiatives.

Tree of Wishes

During the Holiday season, the Sears Tree of Wishes program is conducted. A Christmas tree is covered with snowflakes, each with a needy child’s name, age and Holiday “Wish Gift” attached to it. In each participating Sears store, customers are encouraged to help a less fortunate child in their community by choosing a snowflake and purchasing the child’s Wish gift. Once the wishes have been granted, staff and volunteers from the benefitting local charity partner join Sears associates to wrap and deliver the gifts. Our Head Office associates also participate in the program. Sears hopes to bring smiles to over 12,000 children over the Holidays.

Operation Wish

Operation WishesSears launched Operation Wish in 2006 in coordination with Canadian Forces Personnel and Family Support Services (CFPFSS). The program allows Canadian Troops stationed abroad to place online orders for their loved ones from the Sears Wish Book catalogue and Copies of the catalogue are sent to Canadian soldiers, sailors and Air Force personnel posted to operational mission overseas. Each Holiday season, in cooperation with the Canadian Forces Personnel and Family Resource Centres, Sears also hosts in-store events in areas with military bases to show and send family messages of support to service people deployed overseas. In 2012, Our 7th annual Sears Operation Wish initiative honoured military members and their families, in particular those that are apart during the Holiday season.  Events included our Second Annual Military Shopping Day on December 4, on which military personnel and their immediate families received the Sears employee discount at Sears retail stores and online at; the sales of a new limited edition Sears Operation Wish Ornament, with the ‘Support Our Troops’ gold ribbons, with all proceeds to be donated to the CFPPSS Military Families Fund; and the unveiling of special banners in select stores near CF Bases, for military families, customers and associates to sign, extending well wishes to the troops.  Banners were forwarded to bases at home and overseas.

Other Initiatives

Round Up Your Bill

Four times a year, the Round Up Your Bill program brings customers, associates, children and community partners together in fundraising efforts to help local charities. Customers have the opportunity to donate by “rounding up” their purchases to the next dollar. Offered in February, May, August, and November, monies raised are donated back to the store’s Local Charitable Partner. Often, children who benefit from the Local Charitable Partner’s after-school programs participate by helping with customer purchases, wrapping gifts, or simply encouraging customers to participate. Through this experience, a strong relationship is built between the Local Charitable Partner, the children and youth who benefit from its programs, Sears associates, and Sears customers in the community.

Variety Club Pin Sales

Sears has maintained a long-standing support of the Variety Club across Canada, through past major sponsorship of its annual telethon and through the continuing annual regional sales of “Gold Heart” pins in many of our stores. Variety Village locations across Canada inspire hope, enrich lives and help build a better future by supporting kids in need